Howie Chan

Influence Strategist

Howie Chan is a #1 creator in the world on LinkedIn in branding and positioning.

He is a strategist helping individuals and companies go from unknown to unignorable. With over 20 years in the healthcare industry, he has helped launch multiple companies and products, including a multi-billion-dollar spinout from Merck. He continues to work with companies as consultant and change agent.

Today, he also helps experts and leaders build professional brands through his coaching programs. He is the founder of The Behavioring Company and hosts the #1 podcast in applied influence psychology, Influence Anyone. Where he interviews experts like Dr. Robert Cialdini, Nir Eyal, and others to uncover influence frameworks that are proven to work.

With over 130,000+ followers across his social channels, Howie was named the top LinkedIn creator in branding and positioning by Favikon in 2024. His weekly newsletter provides influence strategies to get the right people to buy into your ideas and offers.

But Howie’s not your average keynote speaker. He doesn’t lecture, he makes you feel something.

Through immersive storytelling, sharp insight, and contagious energy, Howie helps audiences:

- Rethink what brand actually means
- Learn how to influence behavior through human truths
- Activate the hidden power in their story to build legendary teams and companies

Whether he’s speaking to a global marketing team, a room full of founders, or a C-suite offsite, Howie’s message hits deep:

If you don’t understand human behavior, you can’t influence it and if you can’t influence it, you’ll think success boils down to intelligence, luck, or fate. But if you do, you can change lives (including your own.)

Most Requested Programs

Behavioring: A New Discipline in Influence

The art and science of influencing the behaviors of audiences, teams, and customers.

In this groundbreaking keynote, brand strategist and influence expert Howie Chan introduces Behavioring: the art and science of intentionally shaping human behavior.

This isn’t another talk about persuasion tricks. Because real influence isn’t about manipulating people, it’s about designing the conditions, stories, and signals that shape behavior over time.

Through branding, environment design, and storytelling, Behavioring brings together the most powerful levers of human behavior. From sparking short-term action to building long-term loyalty and belief.

The people who master this don’t just get buy-in; they create movements. They don’t just win attention; they win trust. And they don’t just change what people do once, they shape what people keep doing long after.

Your audience will learn how to:

Apply the five levers of the Behavioring Model to influence teams, customers, and markets.
Design environments that make the right behaviors easy and the wrong ones harder.
Harness branding as more than logos, as a long-term force that builds trust and recall.
Use stories to shape meaning, create belonging, and inspire action.
Engineer both short-term responses and long-term loyalty without manipulation.

This is not a talk about persuasion and manipulation. It’s a talk about real influence: the ethical power of branding, environment design, and storytelling to shape behavior at every level based on fundamental human truths.

It’s about leaving no stone unturned, giving your audience the levers they need to influence anyone: customers, teams, or entire markets and to do it in a way that builds legacies, not just transactions.

The Reincarnation of Brand: Why It’s Time to Rethink Everything You Thought You Knew

Most people (even marketers) still think “brand” means logos, fonts, and visual design. But those are the artifacts. Brand is something deeper. Something behavioral. Something primal.

In this eye-opening and energizing session, brand strategist and influence expert Howie Chan challenges everything you think you know about branding and replaces it with something far more powerful. Blending storytelling, behavioral science, and audience participation, Howie reframes brand as a modern discipline for influencing human behavior.

Whether you’re a marketing team trying to build an iconic brand, or a leadership team trying to inspire people to follow, this talk will leave you with a fresh lens and practical tools to take immediate action.

In this session, the audience will learn how to:

- Reimagine brand as a behavior-shaping tool, not a design exercise
- Use the Five Levers of Influence to drive action
- Align influence strategies with human truths to unlock engagement and traction

This isn’t a talk about design.

It’s a talk about influence. About identity. About why people do what they do.

Your brand already exists in the minds and behaviors of others.
The question is: are you shaping it? Or letting it drift?

The Power of Your Professional Brand (Not Personal Brand)

Build It Before You Need It

In a world where algorithms change weekly and industries shift overnight, your brand is the one asset you own. The problem? Most professionals wait until they’re job-hunting, launching, or panicking before they build one.

In this interactive and high-energy session, brand strategist and top LinkedIn creator Howie Chan shows audiences how to build a professional brand on LinkedIn that attracts opportunities before they’re in crisis mode. No fluff. No hype. Just a smart, strategic, and behavior-driven way to show up, stand out, and stay relevant.

Perfect for professionals, job-seekers, and thought-leaders who want to own their narrative and create opportunities through credibility, not volume.

In this talk, you’ll learn how to:

- Clarify what you want to be known for and how to say it in one sentence
- Turn your LinkedIn profile into a professional landing page that opens doors
- Create content (even if you hate the idea of “posting”)
- Find your voice through writing, commenting, and conversations
- Use storytelling to build trust, not just followers
- Build a habit of showing up online before you “need” to

Whether you’re a Gen Z student or a seasoned executive, LinkedIn is no longer optional, it’s your digital first impression. And the good news? You don’t have to go viral to become valuable.

Testimonials

We brought in Howie to speak about brand when we re-organized the APAC HR Centre of Expertise (CoE) team into one team. The aim of the session was to have the team to think of how to position themselves as HR innovators, experts, solutions provider. Howie was excellent!

The team used the concepts from Howie in our day-to-day interactions with the counterparts and business leaders. What surprised me after the session was how we have changed and we came together to establish a new way of working together! I’m still grateful that we had a chance to come together for such a branding exercise with Howie. - Jane Wong Pinter, Regional Head of HR, Henkel Asia Pacific

We had the absolute pleasure of working with Howie on our brand transformation journey at Enovis. From the very first session, his clarity, insight, and strategic lens elevated every conversation. He didn’t just guide us through brand theory—he brought it to life in a way that resonated deeply across teams and leadership. His presentation on brand alignment was a standout moment, helping us see our brand not as a logo, but as a living story shaped by every touchpoint. Howie was not only a brilliant strategist but also an incredible partner throughout the process. We can’t wait to collaborate with him again. - Alexandra Magin, Global Marketing and Branding, Enovis

We came to Howie at a critical inflection point. CGA (CMI at the time) had just gone through a significant leadership transition, and while we had a strong reputation as Crowell’s consulting arm, we lacked a clear, differentiated identity of our own. We needed a bold new brand that would honor our legacy, energize our future, and unite our teams across the U.S. and Asia.

What truly set Howie apart, however, was his ability to present complex ideas with simplicity and inspiration. His presentations left our entire leadership team energized, aligned, and excited to carry the brand forward. He doesn’t just speak, he moves people.

The investment was not just worth it; it was essential. I would wholeheartedly recommend Howie to any organization at a crossroads. He doesn’t just build brands. He builds belief, alignment, and momentum. - Geralyn Ritter, President and CEO, Crowell Global Advisors

Let me tell you: I had high hopes when we hired Howie as a speaker for a 90-minute brand presentation. And honestly? He far exceeded every single expectation I had.

He kept our entire (virtual) room fully present, and I watched them have multiple “aha” moments on camera.

Most people are never taught what a brand truly is. It’s about understanding your target audience, narrowing your niche, and defining what you want others to say about you when you’re not in the room. Howie helped the room distill their whirlwind of half-baked ideas and create a clear positioning statement. They didn’t just walk away with a message. They walked away with momentum to keep growing their brand. Highly recommend! - Jade Bonacolta, Co-founder, Archimedes, Global Marketing, Google